Chinese e-commerce giant Alibaba acquires EJoy and sets up new games division


Chinese e-commerce giant Alibaba has formally set up a new games division.

As reported by China Daily, the division has been set up by the Alibaba Digital Media and Entertainment Group and aims to develop new games in-house.

Experienced team

As part of the move Alibaba has acquired online entertainment company EJoy, whose founder Zhan Zhonghui, also former Chief Operations Office at NetEase, will lead the new games group.

EJoy Product Operations Manager Chen Wei'an and former lead developer on Fantasy Westward Journey Wu Yunyang have also joined Alibaba’s new gaming group.

The news follows the formation of a global mobile games distribution venture earlier this year to help bring games to territories outside of a developer's local region. At the time the business had already hadaround $145 million invested into it.

The games industry has grown massively over the last few years and it's now one of the most  lucrative mobile games markets in the world.

With such big financial backing, Alibaba will be hoping to capitalise on the popularity of mobile games in the country, currently dominated by Tencent and NetEase.

USER REVIEWSWrite review

Liked the games mentioned in the article? You may be interested in:


Word Connect (字母连线) DOWNLOAD Word Connect to TRAIN your vocabulary and become a word master


My Time at Portia(波西亚时光) My Time at Portia is a simulation open world RPG set in a town in a post-apocalypse age.


Brutal Age(野蛮时代:部落入侵) Come to experience the most original PVE and PVP battle in this new free MMO-SLG.


Art of War: Red Tides(战争艺术:赤潮) Team up and battle against commanders from all around the world. In Art of War: Red Tides, victory cannot be guaranteed by money, but strategy and teamwork.Game mechanics:It is as simple as follows- Set…


News headlines